2021 Attendance: 6,000+ people

Your opportunity to sponsor an outstanding community festival.

Our community is receiving public praise and recognition. Recently recognized by Kiplinger as one of the 50 great places for early retirement due to our exceptional quality of life, New Milford is on the rise!  By partnering with us, you can be a part of all the excitement too!


As a sponsor you will make it possible for the public to enjoy the outdoor fun at Riverfest while providing your business with great visibility and recognition as a supporter of our Downtown and the envisioned revitalization of our Riverfront.

Not only are sponsorship and marketing opportunities a great investment for your business – they are an important investment in our community. Sponsor involvement and financial support gives the Town the ability to provide a high-quality event, enhance community development and increase the quality of life for both local and regional residents!


We will provide a platform through social media acknowledgement, logo/business name placement, signage and promotional mention to let you build community pride as a Riverfest 2022 partner.  Sponsorships are available at all levels – from Presenting Sponsor ($5,000) to RiverFest Friend ($100).  In-kind contributions are also most welcome.


If you’d like additional information, want to discuss how your business can be showcased or want to help in other ways, email us at NMRiverFest@gmail.com


Presenting Sponsor


Gold Level Sponsor


Silver Level Sponsor


Bronze Level Sponsor


Children’s Area Sponsor


RiverFest Patron


RiverFest Friend

Thanks to our 2021 Riverfest Sponsors

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